FLUID IMPRESSIONS

The Paintings of Syd Solomon

Event Management

Marketing & Promotion

Adaptability

Creative Problem-Solving

This exhibition showcases Solomon’s vibrant paintings, blending Sarasota’s rich history with the artist’s enduring legacy. Organized by a student curatorial team, it highlights both the stories that shaped the community and the timeless impact of Solomon’s work in the art world.

Our Ask:

How can we showcase local, Sarasota-based artist Syd Solomon’s legacy?

Our Solution:

We used typography as lenses in Solomon’s work. Incorporating this concept throughout the visual identity, graphics, and promotional materials.

Floor vinyl in the exhibit.

Wall vinyl and outdoor projection on the night of the exhibit’s opening.

Promotional vinyl on the elevators where there’s heavy traffic.